Marketo + Inkit Integration

Automate direct mail sends in Marketo's workflow builder. Inkit partners with Marketo, a marketing automation software that helps marketers master the art & science of digital marketing to engage customers and prospects, the leader in growth marketing automation across email, push, SMS, and in-app. 

Use Inkit and Marketo to sync your online and offline marketing. Automatically send personalized postcards, letters, and more as seamlessly as sending emails. Inkit direct mailers are sent to customers based on actions or events within Marketo to acquire, re-engage, and retain customers efficiently and effectively. The Inkit webhook can be built as long as you have a pre-existing Marketo account set up.

• To get your Template ID, navigate to the templates page. Click the three dots icon on the right side of the page for the template you'd like to use.
• Next, click Copy ID.

• In the tool or app, you want to connect to Inkit, create a new webhook. The details of creating new webhooks vary between platforms. Reach out to your platform's support team to find out how to create a new webhook.
• Fill in the webhook with the following details.

Endpoint: https://internal.inkit.io/integrations/webhook

Add an HTTP Header for the Authorization key-value pair, with your API key from Inkit.

Add the following mandatory fields to specify the recipient, using built-in and custom properties in your platform, and the template which should be sent out:

User Profile Fields

• Fill in your webhook payload based on the custom profile fields you’ve used to store address information.

{
  "api_token": "c93xxxxxx2x39x13df3e0cbebxbc",
  "template_id": "373bcecd5d954d88a0325635133fed8e",
  "first_name": "{{first_name}}",
  "last_name": "{{last_name}}",
  "email": "{{email}}",
  "company": "{{company}}",
  "phone": "{{phone}}",
  "address_line_1": "{{address_line_1}}",
  "address_line_2": "{{address_line_2}}",
  "address_city": "{{address_city}}",
  "address_state": "{{address_state}}",
  "address_zip": "{{address_zip}}",
  "address_country": "{{address_country}}",
  "source": "Marketo"
}

Create the JSON payload using Marketo's syntax in the webhook payload area.

• Add any other extra custom fields you’d like in your Inkit template via additional JSON key-value pairs in the webhook payload.

{
 "api_token": "c93xxxxxx2x39x13df3e0cbebxbc",
 "template_id": "373bcecd5d954d88a0325635133fed8e",
 "first_name": "{{first_name}}",
 "last_name": "{{last_name}}",
 "email": "{{email}}",
 "company": "{{company}}",
 "phone": "{{phone}}",
 "address_line_1": "{{address_line_1}}",
 "address_line_2": "{{address_line_2}}",
 "address_city": "{{address_city}}",
 "address_state": "{{address_state}}",
 "address_zip": "{{address_zip}}",
 "address_country": "{{address_country}}",
 "source": "Marketo"
 "promo_code": "WINTER_SALE",
 "color": "blue"
}

As you can see, promo_code and color are extra fields added into the request body. These fields can be used on your templates to dynamically deliver customized direct mail to your customers.

And that’s it! Now you’re ready to start automating direct mail through your connected platform based on any actions or events you like.