Customer.io + Inkit Integration

Inkit has partnered with Customer.io! Using Inkit plus Customer.io, you can send targeted emails, push notifications, SMS, and now direct mail to lower churn, create stronger relationships, and drive subscriptions. With this integration, Customer.io now enables Inkit to seamlessly send direct mailers to your users. The Inkit webhook can be added as long as you have a pre-existing Customer.io account.

• To get your Template ID, navigate to the templates page. Click the three dots icon on the right side of the page for the template you'd like to use.
• Next, click Copy ID.

• In the tool or app, you want to connect to Inkit, create a new webhook. The details of creating new webhooks vary between platforms. Reach out to your platform's support team to find out how to create a new webhook.
• Fill in the webhook with the following details.

Endpoint: https://internal.inkit.io/integrations/webhook

Add an HTTP Header for the Authorization key-value pair, with your API key from Inkit.

Add the following mandatory fields to specify the recipient, using built-in and custom properties in your platform, and the template which should be sent out:

User Profile Fields

• Fill in your webhook payload based on the custom profile fields you’ve used to store address information.

{
  "api_token": "c93xxxxxx2x39x13df3e0cbebxbc",
  "template_id": "373bcecd5d954d88a0325635133fed8e",
  "first_name": "{{first_name}}",
  "last_name": "{{last_name}}",
  "email": "{{email}}",
  "company": "{{company}}",
  "phone": "{{phone}}",
  "address_line_1": "{{address_line_1}}",
  "address_line_2": "{{address_line_2}}",
  "address_city": "{{address_city}}",
  "address_state": "{{address_state}}",
  "address_zip": "{{address_zip}}",
  "address_country": "{{address_country}}",
  "source": "Customer.io"
}

Create the JSON payload using Marketo's syntax in the webhook payload area.

• Add any other extra custom fields you’d like in your Inkit template via additional JSON key-value pairs in the webhook payload.

{
 "api_token": "c93xxxxxx2x39x13df3e0cbebxbc",
 "template_id": "373bcecd5d954d88a0325635133fed8e",
 "first_name": "{{first_name}}",
 "last_name": "{{last_name}}",
 "email": "{{email}}",
 "company": "{{company}}",
 "phone": "{{phone}}",
 "address_line_1": "{{address_line_1}}",
 "address_line_2": "{{address_line_2}}",
 "address_city": "{{address_city}}",
 "address_state": "{{address_state}}",
 "address_zip": "{{address_zip}}",
 "address_country": "{{address_country}}",
 "source": "Customer.io"
 "promo_code": "WINTER_SALE",
 "color": "blue"
}

As you can see, promo_code and color are extra fields added into the request body. These fields can be used on your templates to dynamically deliver customized direct mail to your customers.

And that’s it! Now you’re ready to start automating direct mail through your Inkit and Customer.io platform based on any actions or events you like.