Inkit has partnered with Braze, the leader in growth marketing automation across email, push, SMS, and in-app. Use Inkit and Braze to sync your online and offline marketing. Automatically send personalized postcards, letters, and more as seamlessly as sending emails. Inkit direct mailers are sent to customers based on actions or events within Braze to acquire, re-engage, and retain customers efficiently and effectively. The Inkit webhook can be built as long as you have a pre-existing Braze account set up.

The steps to get Braze up and running are as follows:

  1. Grab your API key and Template ID from the Inkit dashboard. Your API key is located here. The Template ID can be found within the URL for each template- for example:
  2. In the Braze platform, create a new Workflow Webhook by navigating to Engagement >> Templates & Media >> Webhook Templates
  3. Fill in the webhook with the following details:


Add a HTTP Header for the Authorization key value pair, with your API key from Inkit.

Add the following mandatory fields to specify the recipient, using built-in and custom properties in your platform, and the template which should be sent out:

User Profile Fields

api_token (Your Inkit API key)
template_id (Template ID from Inkit’s end)
company (optional)
unit (optional)
state (must be a 2 character code, e.g. CA)
country (must be a 2 character code, e.g. US)

Custom Data Fields
Custom data fields can be added into any request. Simply add the field name into the request and we'll add that key: value pair into that contact.

Example Webhook Request:

    "api_token": "xc02a5f2fbxc4db3a9xdx2axb396159x",
    "template_id": "8x4dx69x6xeex1d6x25x84cx4x1x1x9x",
    "first_name": "Richard",
    "last_name": "Hendricks",
    "company": "Pied Piper",
    "email": "[email protected]",
    "street": "101 Unicorn Lane",
    "unit": "",
    "city": "San Francisco",
    "state": "CA",
    "zip": "94016",
    "country": "US",
    "promo_code": "HAPPY2019",
    "likes": "Tabs"

As you can see, promo_code and likes are extra fields added into the request. These fields can be used on your templates to dynamically deliver customized direct mail to your customers.

And that’s it! Now you’re ready to start automating direct mail through your connected platform based on any actions or events you like.

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